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  • Technology Management Framework

    • Multivariate Statistical Analysis in NPD: The Contribution of CHAID for Market Targeting and Customization of a Sustainable Product

    • Istefani C. Paula, Rio Grande do Sul Federal University ;
    • Marcia Elisa S. Echeveste, Rio Grande do Sul Federal University ;
    • Manoel M. Silveira, Rio Grande do Sul Federal University ;
    • Carla S. Caten, Rio Grande do Sul Federal University