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  • Technology Management Framework

    • Greenwash and Green Brand Equity

    • Yu-Shan Chen, National Taipei University ;
    • Wen-Pin Tien, National Kaohsiung First University ;
    • Yu-I Lee, Far East University ;
    • Ming-Lun Tsai, National Kaohsiung First University

    Use this link to view the PDF file: Greenwash and Green Brand Equity