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Technology Management Framework
Marketing's Role in Capturing Value from Innovation: Knowledge Resources, Strategic Emphasis, and Firm Value
- Judy Ma, California State University, East Bay ;
- Byungchul Choi, Nottingham University Business School (NUBS) China ;
- Gina O'Connor, Rensselaer Polytechnic Institute
Use this link to view the PDF file: Marketing's Role in Capturing Value from Innovation: Knowledge Resources, Strategic Emphasis, and Firm Value