PICMET
Portland International Conference on Management of Engineering
& Technology
Portland, OR 97207-0751
USA Tel: +1 503-725-3525
Fax: +1 503-725-4667
E-Mail: info@picmet.org
Web: https://www.picmet.org
If you have problem with PICMET On-Line please send email to liono@etm.pdx.edu
|
|
|
11R0246
|
|
"Extending the Stage-Gate-System Model to Radical Innovation: The Accelerated Radical Innovation Model"
|
John A. Bers * , Vanderbilt University, United States
|
John P. Dismukes, University of Toledo, United States
|
Diana Mehserle, Vanderbilt University, United States
|
Christopher J. Rowe, Vanderbilt University, United States
|
* = Corresponding author
|
For new product development in established organizations, the Stage-Gate model is a widely accepted method for managing the three key factors of time, resources and risk. But for radical innovation, which is further out on the time-resource-risk curve and which may occur in either start-up or established firms, the innovator must simultaneously navigate a more complex space comprised of four environments: market-societal, technological-scientific, business and organizational, and the innovation ecosystem; and craft within this space a new business model, business systems and processes, a corporate strategy, an organization, and a value network. To address this more complex environment, the authors propose to extend Stage-Gate with a new approach, Accelerated Radical Innovation (ARI), which guides the innovator through the Stage-Gate stages across these four environments. The model also builds in additional stages needed to accommodate the extended time frame of radical innovation, such as strategy development, organizational design, and several periods of pre-inception and post-launch development. But to conserve the innovator's limited time/attention resources in this more complex environment, the ARI modal preserves the fundamental premise of Stage-Gate, partitioning the innovation process into stages so that downstream/second-order activities are deferred until first-order issues have been resolved. The theory and logic of ARI model is explained, and the model is now being tested through application to three ongoing radical innovations in the fields of medicine, environmental engineering, and electronics, and in the design and development of a university engineering management curriculum.
|
|
John J. Bers |
Dr. John A. Bers is Associate Professor of the Practice of the Management of Technology at Vanderbilt University's School of Engineering. His interests focus on how technology and industrial companies identify actual and hidden assets and realize their business value in current and emerging markets.
John's career in strategic marketing and business development spans thirty years and several high-technology industries. Before joining the faculty at Vanderbilt, John managed strategic analysis and business development at Northern Telecom Inc., and strategic and technical planning for the Gas Research Institute, the research and development arm of the U.S. natural gas industry. He has also been in private practice as a technology marketing consultant.
John's formal education includes a B.Sc. from Yale University in physical chemistry, an MBA from the University of Chicago, an interdisciplinary doctorate from Harvard in planning and business strategy, and a Ph.D. in Management of Technology from Vanderbilt University. He has been an active member of several national and regional professional societies and has made numerous presentations on strategic business development and repositoning to national and regional audiences.
John also recently developed and taught one of the nation's first pure Internet graduate level courses in the marketing of advanced technology products and services. Other university teaching assignments have included courses in the dynamics of technological change, technology policy, business policy, principles of marketing, industrial marketing, electronic commerce, and management of technology. He currently serves on the faculty of National Technological University, the nation's leading provider of advanced technical education and training from a distance. His NTU students voted him as a 2002 Outstanding Instructor. |
|
Go Back
|