PICMET
Portland International Conference on Management of Engineering
& Technology
Portland, OR 97207-0751
USA Tel: +1 503-725-3525
Fax: +1 503-725-4667
E-Mail: info@picmet.org
Web: https://www.picmet.org
If you have problem with PICMET On-Line please send email to liono@etm.pdx.edu
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| Name |
Dr. John A Bers
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| Affiliation |
Vanderbilt University |
| Country |
United States |
| Bio Information
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Dr. John A. Bers is Associate Professor of the Practice of the Management of Technology at Vanderbilt University's School of Engineering. His interests focus on how technology and industrial companies identify actual and hidden assets and realize their business value in current and emerging markets.
John's career in strategic marketing and business development spans thirty years and several high-technology industries. Before joining the faculty at Vanderbilt, John managed strategic analysis and business development at Northern Telecom Inc., and strategic and technical planning for the Gas Research Institute, the research and development arm of the U.S. natural gas industry. He has also been in private practice as a technology marketing consultant.
John's formal education includes a B.Sc. from Yale University in physical chemistry, an MBA from the University of Chicago, an interdisciplinary doctorate from Harvard in planning and business strategy, and a Ph.D. in Management of Technology from Vanderbilt University. He has been an active member of several national and regional professional societies and has made numerous presentations on strategic business development and repositoning to national and regional audiences.
John also recently developed and taught one of the nation's first pure Internet graduate level courses in the marketing of advanced technology products and services. Other university teaching assignments have included courses in the dynamics of technological change, technology policy, business policy, principles of marketing, industrial marketing, electronic commerce, and management of technology. He currently serves on the faculty of National Technological University, the nation's leading provider of advanced technical education and training from a distance. His NTU students voted him as a 2002 Outstanding Instructor. |
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