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Morning
Workshops (8:30 am –
12:30 pm)
WS-1 Managing R&D and
Technology-Intensive Projects
By Dr. Hans J. Thamhain, Bentley College, USA
This intensive, workshop-style seminar
addresses the daunting challenges of stimulating innovation and dealing
with risk, uncertainty, time and resource pressures. The seminar provides
seasoned managers and project leaders in R&D and technology-intensive
environments with a forum for discussing contemporary management concepts,
tools and techniques suitable for these dynamic and often non-linear
processes.
The emphasis is on best practices. Working interactively in small groups,
participants will analyze complex project scenarios, discuss challenging
problems, share experiences and work out potential solutions. Participants
will also apply the latest techniques for planning, tracking and
controlling technical projects, compressing the time-to-market cycles,
managing innovation under cost and time constraints, establishing early
warning systems, leading self-directed project teams, and dealing with
interruptions, risks, conflict and commitment.
 Hans
J. Thamhain specializes in technology-based project management. Hans
Thamhain is a Professor of Management, and Director of MOT and Project
Management Programs at Bentley College, Boston. His industrial experience
includes twenty years of management positions with high-technology
companies: GTE/Verizon, General Electric and ITT. Hans Thamhain has PhD,
MBA, MSEE and BSEE degrees, and has written over seventy research papers
and five professional reference books in project and technology
management. Dr. Thamhain is the recipient of the Distinguished
Contribution Award from the Project Management Institute in 1998 and the
IEEE Engineering Manager of the Year 2000 Award. He is certified as New
Product Development Professional, NPDP, and Project Management
Professional, PMP. Additional Profile: Marquis Who’s Who in America
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WS-2
Scanning New Technologies for Strategic Opportunities
By Rias J. van Wyk
New technologies represent new
opportunities - to improve products, enhance processes, refine decision
support systems and create new industries. This seminar shows participants
how to map and track new technological developments as a basis for
reshaping coporate strategy. The seminar demonstrates the use of
Technoscan(R), a global map of technology trends.
 Rias van Wyk holds the William R. Sweatt Chair in the Management of Technology at the University of Minnesota. Van Wyk has been called the leading authority on strategic technology analysis (STA).
He has over twenty five years of experience in this
field; providing professional support to technology
executives, teaching executive and academic programs
and doing research. He has advised companies like
American Medical Systems, Entegris, Keithley
Instruments, Minnesota Technology Inc., Rosemount and
Seagate. In addition to his consulting work he has
twenty five years of board level experience.
He has degrees from three universities including a
Master's degree from Harvard focusing on science,
technology and public policy. He is a Founding Memeber
of the International Assocaition for Management of
Technology (IAMOT) and seves on its Executive
Committee. He is a memeber of the National Assocation of Corporate Directors.
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WS-3
Corporate Venture Teams
By Dr. David Wilemon,
Syracuse University, USA
An excellent approach for managing
emerging opportunities is a venture team. This seminar gives fresh
perspectives and insights about successfully managing new ventures.
Specifically, we will focus on how to: Manage the ‘fuzzy front-end’ of a
new technology; organize venture teams within mature organizations; create
& maintain organizational support; keep the venture team focused and
motivated; manage venture complexity; overcome bureaucratic inertia; use
discovery and learning-based planning; and examine why venture teams
succeed and fail. Participants will also learn the critical success
factors necessary for companies to be highly agile, imaginative, and
successful in managing innovative new ventures.
 Dave
is the Snyder Professor of Innovation Management & Entrepreneurship at
Syracuse University. He is widely recognized for his pioneering work on
corporate venture management, project management, & managing emerging
markets & technologies. He has consulted with many companies including,
3M, GE, IBM, Apple, Welch Allyn, Bechtel, Terma Elektronic, Schlumberger,
ICI Pharmaceuticals, Upjohn, Anaren, Ohmeda, GTE, Corning, & AT&T. He has
published in Journal of Marketing, Academy of Management Journal, Sloan
Management Review, Transactions on Engineering Management, R&D Management,
Columbia Journal of world Business, & Organizational Dynamics. He is a
founding member of the Product Development & Management Association.
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Afternoon Workshops (1:30
pm – 5:30 pm)
WS-4 Managing Risk
Effectively in Product Development Projects
By Preston G. Smith
Product development projects often experience difficulties that
could have been avoided. These problems usually surface late in the
project, when they are most disruptive and most difficult and costly to
resolve. We will learn how to manage such risks by working through a
five-step process of identifying, assessing, prioritizing, planning for,
and monitoring project risks and applying this process to a case-study
project. You will apply a very useful model of a risk that gives you an
X-ray view of the factors critical to resolving the risk, rather than just
treating its symptoms. This workshop will provide you with a process and
tools to implement an effective risk management program on your next
project.
 Preston
Smith is best known for his work in shortening product development cycle
times and the associated book, Developing Products in Half the Time. This
workshop grew out of his more recent work in reducing the variation is
cycle time, which has resulted in a recent book: Proactive Risk
Management. Since 1986, Preston has been a management consultant and
trainer in product development methodologies. He holds a PhD in
engineering and has twenty years of engineering and management experience
with companies including Bell Labs, IBM, and General Motors before
becoming an independent consultant.
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WS-5 Fast-start
Technology Roadmapping
By Dr. Rob Phaal and Dr. D.R. Probert,
University of Cambridge, England
Technology roadmapping is widely used in
industry to link market and business drivers and goals to product and
technology development. This workshop focuses on a practical approach for
initiating roadmapping (‘T-Plan’), the result of applied research at the
University of Cambridge, based on more than 35 applications in a wide
range of sectors and organisation types. The workshop will provide
participants with an overview of the technology roadmapping approach,
including theory and practice. A group-based activity will give
participants a taste of how a roadmap is developed, and discussion will
focus on the practical challenges of implementing the technique
.
 Robert
Phaal joined the Centre for
Technology Management at Cambridge University in 1997, and is currently
engaged in a research programme to investigate strategic technology
management issues in business. The particular focus of the research
project is how to link technology resources to company objectives, in
order to develop a set of practical and well-founded tools to support
technology strategy and planning initiatives in the firm. Outputs include
a guide for supporting 'fast-start' technology roadmapping, supported by a
tool catalogue. Robert has a background in mechanical engineering,
consulting and contract research.
 David
Probert is currently the Head of the Centre for Technology Management.
He had and industrial career with Marks and Spencer and Philips for 18
years before returning to Cambridge in 1991. His experience covers a wide
range of industrial engineering and management disciplines in the UK and
overseas. Following his research in the area of make-or-buy, he recently
published 'Developing a make or buy strategy for manufacturing business'
with the Institute of Electrical Engineers.
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WS-6 Key Components
for Creativity in Virtual Teams
By Dr. Jill Nemiro,
California State Polytechnic University, Pomona, USA
Virtual teams with an eye for creativity
are helping businesses meet new market conditions. This workshop will
offer a theoretical model and series of practical tools to assist in
designing and implementing highly creative virtual teams. Specifically, we
will focus on how to: design appropriate process and work design
approaches, and communication protocols; develop strong task and
interpersonal connection among team members; and establish a social
climate necessary for creativity in virtual teams. Participants will be
able to personalize the material presented to their own situations and
create a set of strategies for improvement relevant to their own virtual
teams.
 Jill Nemiro is an Assistant Professor in the Behavioral Sciences Department at California State Polytechnic University, Pomona; and an adjunct professor in the Human Resources Design Masters Program at Claremont Graduate University. She has published numerous articles and book chapters on creativity and virtual teams, and has also won awards for papers in those areas. Her most recent work is a book she co-edited entitled, The Collaborative Work Systems Fieldbook: Strategies for Building Successful Teams (Jossey-Bass). Before teaching, Jill worked on teams in the film industry for many years. Dr. Nemiro received her Ph.D. in Organizational Psychology from Claremont Graduate University.
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WS-7 Building and
Testing a Technology Business Strategy Using Simulation Modeling
By Dr. John A. Bers, Vanderbilt University, USA
In this workshop,
participants will learn to construct and test a technology business
strategy using Excel and @RISK, a modeling add-in based on Monte Carlo
simulation. This technique allows simultaneous consideration of multiple
dimensions of uncertainty in the business and technical environment.
Working in teams, participants will build three alternative strategies for
a new product launch based on technology leadership, market leadership,
and operational leadership. Using the modeling tool they will test each
strategy’s financial prospects under a wide range of uncertainty, and to
identify, measure, and optimize its critical success factors.
Prerequisites: familiarity with Excel spreadsheets and access to a laptop
computer. NO mathematical knowledge is required. The modeling software is
downloadable at no cost.
 Dr. John A. Bers is Associate Professor of the Practice of the Management of Technology at Vanderbilt University's School of Engineering. His interests focus on how technology and industrial companies identify actual and hidden assets and realize their business value in current and emerging markets.
John's career in strategic marketing and business development spans thirty years and several high-technology industries. Before joining the faculty at Vanderbilt, John managed strategic analysis and business development at Northern Telecom Inc., and strategic and technical planning for the Gas Research Institute, the research and development arm of the U.S. natural gas industry. He has also been in private practice as a technology marketing consultant.
John's formal education includes a B.Sc. from Yale University in physical chemistry, an MBA from the University of Chicago, an interdisciplinary doctorate from Harvard in planning and business strategy, and a Ph.D. in Management of Technology from Vanderbilt University. He has been an active member of several national and regional professional societies and has made numerous presentations on strategic business development and repositoning to national and regional audiences.
John also recently developed and taught one of the nation's first pure Internet graduate level courses in the marketing of advanced technology products and services. Other university teaching assignments have included courses in the dynamics of technological change, technology policy, business policy, principles of marketing, industrial marketing, electronic commerce, and management of technology. He currently serves on the faculty of National Technological University, the nation's leading provider of advanced technical education and training from a distance. His NTU students voted him as a 2002 Outstanding Instructor.
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