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11R0564
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"The Strategies of the Manufacturing Service Industry: The Perspective of Value-added Chain Model"
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Phil Y. Yang, National Taichung University of Education, Taiwan
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Yuan-Chieh Chang, National Tsing Hua University, Taiwan
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Yi-Chang Yang * , Shih Chien University, Taiwan
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Jian-Hang Wang, National Taichung University of Education, Taiwan
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* = Corresponding author
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Many manufacturers are transforming into manufacturing service industries to enhance their value creation. By adopting the value-added chain model, this study conducted four case studies, Acer, Giant, TSMC and Eternal, to verify the high-valued strategies and the common characteristics of service provisions. Specifically, these companies are selected from different industries and value chain positions to enhance the robustness of the research findings. This study concluded that the manufacturing firms strengthen their position as system integrator. The provision of high-valued services is orientated toward the integration of the value chain stages according to the industry and business model. The companies are going to upstream or downstream, outsource non-core manufacturing activities, and sell some manufacturing assets. The high-valued service strategies provide the manufacturing firms with new approaches to compete in a rapidly changing economy. The findings also provide the direction for the emerging economies in confronting industrial structure transformation.
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