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11R0465
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"Culture and Performance of Global-Project Teams: A Study in Brazilian Multinational Companies"
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Ivete Rodrigues * , Fundação Instituto de Administração, Brazil
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Roberto Sbragia, FEA/USP, Brazil
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* = Corresponding author
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The internationalization of Brazilian companies brings a new reality: the need for implementation of global projects. These, in turn, carry in their essence the challenge of managing multicultural teams. Being a recent phenomenon, with little theoretical development, this study aims to understand the relationships between cultural features and performance of project teams in global projects of Brazilian multinationals, in contexts of high and low cultural distance. Once these relations were identified, we tried to understand them in light of the team's management process. To carry out this discussion, we undertook a field study, with both quantitative and qualitative focus, of 34 global projects of 15 Brazilian multinationals, in which people from 22 countries took part. The results provided empirical evidence that there is an association between cultural characteristics and team performance, with femininity and hierarchical proximity being the standout. The first one would be more associated with low performance and culturally homogeneous teams. Hierarchical proximity is associated with high performance and culturally heterogeneous teams. These results show that individual and organizational intercultural competence gain importance. Final recommendations are made in order to help Brazilian multinational companies to manage their global teams and thereby achieve better results in their global projects.
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Ivete Rodrigues is Professor and Educational Coordinator at FIA – Fundação Instituto de Administração (Business Administration Institute). She is a researcher at the University of São Paulo at the Center for Policy and Management of Technological Innovation. She is PhD in Business Administration from Faculty of Economics, Business Administration and Accounting from USP (FEA / USP). Master in Business Administration from the School of Business Administration from Fundaçao Getulio Vargas (EAESP / FGV). MBA in Project Management from Business Administration Institute (FIA) with complementation at the Bentley College, Boston, USA. In MBA, received awards of Merit. Degree in Education, with specialization in School Administration at Faculty of Education at University of São Paulo. Has experience in Administration with emphasis in Project Management, acting on the following topics: project management, management of technological innovation, and innovation and sustainable development. Acts as a consultant in the implementation of project management methodologies. Has several papers and research papers published in specialized journals on innovation management and project management in Brazil and abroad |
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