Innovation and value proposition in distance-learning programs (e-learning programs) is a multifaceted-activity with enormous dimensionality. The implementation of information communication technology (ICT) and enhanced enterprise-resource planning (eERP) for smart-campuses has emerged as inevitability for industrial competitiveness in smart-factories as per the dictates of total quality management (TQM). The philosophy of productivity management and concurrent engineering stipulates a competitive framework for e-learning for dissemination and absorption of knowledge by the intelligentsia, technologists and students. Conversely, competitiveness in today's global village demands an innovative and systems approach for improving the learning curves in a virtual environment. The e-learning-programs have numerous inherent perplexities since in every virtual classroom there is a much higher probability to interact with orthogonal cultures that too with multiple-intelligences. This paper proposes a conceptual strategic-planning framework for diffusion of innovative in a distance-learning program (Course-Technovation). The framework is based on literature review and field visits encompassing integrated E-commerce model-driven architecture embedded with business intelligence and coupled with eERP-design functionalities.