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11R0098
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"The Measurement of Innovation Capability and Competence of Game Software Companies through Patent Indicators"
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Yun Ken * , National Yunlin Univ. of Science and Technology, Taiwan
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Nai-Yuan Pai, National Yunlin Univ. of Science and Technology, Taiwan
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Ta-Sheng Hung, National Yunlin Univ. of Science and Technology, Taiwan
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Chih-Hung Wu, National Taichung University of Education, Taiwan
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* = Corresponding author
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In recent years, innovation has become the pursuing goal of enterprises. Gradually, firms encounter the situation of no innovation, no survival; therefore, innovation is an essential consideration for high-tech industry and RD departments. Innovation is not restricted only to the development of tangible products; however, for game software industry innovation also includes the development and the design of game software products, the introduction of game production management. Innovation has brought a uniqueness for enterprises and this uniqueness could be a significant factor of creating competitive advantage. For game software producers nowadays, maintaining competence by simply developing new game does no longer exist. Firms found out that simply producing new games and enhancing high quality screens are no longer key factors to maintain competence. Only by constant innovation can enterprises increase advantages and raise profits. The patent represents the technology capability type and advantages of an enterprise. Though patent analysis, a firm is able to understand the technical expertise of each company and investigate the technical development track and enterprise arrangement of a specific industry. The more patents firms hold, the greater positive of competence they own. This study is based on a general approved patent indicator, and we take patent application, the location of publication and gain into consideration. With the six patent indicators, including numbered patents, patent growth rate per quarter, cites per patent, current impact index, technology strength and technology life cycle, we evaluate the innovation orientation and competence of each firm.
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Yun Ken received his B.S. degree in industry engineering from the Tung Hai University, his M.S. degree in business adminstration from Naitional Chengchi University, and his Ph.D. degree in business management in 1998 from National Sun Yat-Sen University. He worked in the High-Tech industry for more than 5 years as vice manager, technical advisor, factory director, vice engineer, and associate researcher. He is now a professor of department of business administration, National Yunlin University of Science and Technology. Professor Ken is also the center director of center for business and management in National Yunlin University of Science and Technology, and a researcher in higher education evaluation and accreditation council of Taiwan. His recent research interests include Technology Management, Intellectual Property Management, Technology Transfer, Marketing Management, Industry Marketing, and Marketing Research Methods. |
Chih-Hung Wu received his B.S. degree in Business Administration from National Taipei University in 1996, his M.S. in Management Information System from National Yunlin University of Science and Technology in 1998, and his Ph.D. in Business Administration from National Taipei University in 2003. He is now an assistant professor in the Department of Digital Content and Technology, National Taichung University, Taiwan. His recent research interests include technologies of computational intelligence (CI) such as Support Vector Machines (SVMs) on financial and management information topics. He has many papers that published in international journals and SCI journals. He has written more than 10 journal papers and more than 10 reviewed papers in this field. |
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