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11R0017
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"Technology Commercialization in Energy-Smart Industries"
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Shiu-Wan Hung * , National Central University, Taiwan
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Chia-Chin Chang, National Defense University, Taiwan
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Ping-Chuan Chen, National Central University, Taiwan
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* = Corresponding author
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Mankind is living in the technology era and is seeing the influence of technology in every aspect of life, and in communities and societies. The technology commercialization (TC) marketplace for energy-smart industries plays a crucial role in increasing technology-related developments and the demand for energy. As part of a new focus on sustainability, this study examined the effects of technological attributes, market potential and environmental factors on the technology commercialization of energy-smart industries. A survey was conducted on two of Taiwan's promising high-tech industries: solar photovoltaic (PV) and light emitting diodes (LEDs). It was found that if the technologies possess the specific attributes required by the potential adopters, namely, innovativeness, generics, simplicity and compatibility, the level of market potential will be more favorable and the TC probability will be higher. Furthermore, the results of the regression analysis indicated that environmental requirements play a moderating role in affecting the relationships between market potential and TC probability. The empirical findings highlighted the role of market potential as a mediator between technological attributes and the likelihood of commercialization. Furthermore, environmental factors were found to moderate the influence of market potential on technology commercialization in energy-smart industries.
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Shiu-Wan Hung is currently the Distinguished Professor at the Department of Business Administration of National Central University, Taiwan. She received her Ph.D. from the Institute of Business and Management of National Chiao Tung University, Taiwan. Before this, Dr. Hung earned her M.S. from the University of Wisconsin-Madison in USA. Her researches mainly focus on areas of technology management, knowledge management and performance management. |
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