With the rise and continuous development of the Internet of Things, people have paid close attention to the two-dimensional barcode technology, which is the core and one of the most pivotal technologies in the Internet of Things industry. First, this article analyses the impetuses of the Newland strengthening independent innovation capability based on the research of the two-dimensional barcode technology. Second, it probes into how it innovates independently combining its own situation. Finally, it describes briefly that independent innovation capability has brought favorable opportunities to the Newland.