In this paper, we present a strategic marketing plan combined with technology-based marketing approach (TBM) and competitive strategy approach for an intelligent travel planning system named Pi-Pe, which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: 1) Select the date and time, 2) state the starting location, and 3) pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plans for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.