Roadmapping is widely used in industry to support innovation, strategy and policy in order to help organizations respond to the opportunities and challenges they face. The key distinguishing feature of the technique is the use of structured visual templates to support strategic dialogue and communication. However, the visual aspects of roadmaps have not been extensively researched. The focus of this tutorial is to explore the visual aspects of roadmaps, based on a set of published examples, addressing questions such as: what visual elements result in a 'good' roadmap? The format of the tutorial will be an introductory presentation, small group exercise and a plenary feedback discussion. The presentation will outline the fundamental principles of visual design and provide guidance on how to apply them to roadmapping graphics. The topics that will be covered include composition layout; perception of spatial proximity and concentration; psychology of similarity and continuity; basic visual variables (position, size, shape, value, color, orientation, texture); pop-out effects; color associations, color set selection and contrast; and typeface and font recommendations. The exercise will ask delegates to reflect on the overall composition and visual elements of a set of selected roadmap examples. In small groups, participants will discuss the features of each roadmap in terms of how they either support or hinder effective communication. The outcome of the tutorial will be a visual critique of the roadmaps highlighting good/bad practice, the sharing of experiences and guidance on visual design.