LEADERSHIP IN TECHNOLOGY MANAGEMENT AWARDS

PICMET recognizes and honors individuals who have provided leadership in managing technology by establishing a vision, providing a strategic direction, and facilitating the implementation strategies for that vision.
Three awards were given at PICMET ’03: Mr. Jong-Yong Yun, Vice Chairman and CEO of Samsung Electronics, Inc. (Korea), will be honored for the industry category; Dr. Joseph Bordogna, Deputy Director of NSF (USA), for the government category; and Dr. Chun-Yen Chang, President of National Chiao Tung University, Taiwan, for the academic category. Brief background information on the 2003 recipients is given below.

Jong-Yong Yun
Vice Chairman and CEO, Samsung Electronics Co., Ltd., Korea

Mr. Yun is the Vice Chairman and CEO of Samsung Electronics Co., Ltd. in Korea. He received his degree in Electrical Engineering from Seoul National University and joined the Samsung Group in 1966, and continually rose through the ranks of the company. He became Electronics Group Vice President in 1988 and completed the MIT Sloan School Senior Executive Program the same year. After serving as president and CEO of several business groups and Samsung companies, he became the President and CEO of Samsung Electronics Co. in 1996, and was promoted to his current position of CEO and Vice Chairman in 1999.
In his CEO’s message to Samsung’s customers and shareholders in 2002, Mr. Yun articulated his views and strategies for his company by saying “The 21st century marks a new starting point for Samsung Electronics’ second 30 years of doing business. Keep your eye on us as we emerge as the leader in the digital convergence revolution and a world-class company that is recognized around the globe.”
Mr. Yun’s philosophy in guiding Samsung Electronics Co. to greatness is reflected in his many, often-quoted statements, including:
“Determination and a ‘go for it’ attitude can turn crisis into unlimited opportunities.”
“Management must be an ongoing process of innovation. Process innovation starts with change, and change must start with the reform of consciousness.”
“Technology is the lifeblood of electronics industry – ‘technology’ is the only currency that will beget technology.” Among the many awards bestowed upon Mr. Yun are the Korean government’s Bronze and Gold Medals for contributions to industry (1990 and 1992), Seoul National University’s Honorable Engineering Alum award (1995), IIE’s “Outstanding Achievement in Management” award (1998), Korea Management Association’s “Most Successful CEO in Korea” Award (1999), Business Week’s “Top 25 Managers of the Year” listing (2000), and Fortune Magazine’s “Asia’s Businessman of the year award (2000). Most recently Mr. Yun was featured on the cover of Business Week in June 2003.

Chun-Yen Chang
President, National Chiao Tung University, Taiwan

Dr. Chun-Yen Chang is the President of National Chiao Tung University in Taiwan. He received his BSEE degree from the National Chenk Kung University (NCKU), and MS and Ph.D. degrees from the National Chiao Tung University (NCTU). Prior to his current position, he served as a research fellow at Bell Labs, a professor at NCKU, the dean of research, dean of engineering and dean of Electrical Engineering and Computer Science at NCTU. He also was the founding Director of National Nano-Device Labs in Taiwan.
In addition to his presidency at NCTU, Dr. Chang holds several other positions and affiliations including Foreign Associate of the U.S. National Academy of Engineering, member of Academia Sinica of the Republic of China, National Chair Professor, National Policy Advisor to the Office of the President of the Republic of China, and Science and Technology Advisor to the Executive Yuan of the Republic of China.
Dr. Chang started his research on semiconductors in 1960, and established the first Semiconductor Research Center in the R.O.C. in 1964. Later, he also established the National Nano-Device Research Laboratory for leading-edge research on nano devices.
His research in semiconductor devices and key inventions have made significant contributions to the field. Among his major inventions are the method of low pressure MOCVD using triethyl Gallium, Zn incorporation, boron penetration and nitridation in silicon dioxide, and modulation doped-based transistor.
Dr. Chang has received 26 patents in the U.S. and in Taiwan and has published over 300 papers. He is the author of the book Made by Taiwan, promoting the idea of innovation and creativity for the future of Taiwan as a world leader in technology.

Joseph Bordogna
Deputy Director, NSF, USA

Dr. Bordogna is Deputy Director and Chief Operating Officer of the National Science Foundation. Complementing his NSF duties, he has chaired committees on Manufacturing and Environmental Technologies within the President’s National Science and Technology Council, he was a member of the Federal Government’s Technology Reinvestment Project Team (TRP), and he serves on the Partnership for a New Generation of Vehicles Committee (PNGV) and the U.S.-Japan Joint Optoelectronics Project.
Dr. Bordogna received the BSEE and Ph.D. degrees from the University of Pennsylvania and the S.M. degree from M.I.T. His career includes experience as a line officer in the U.S. Navy, a practicing engineer in industry, a professor at the university, a president of IEEE (Institute of Electrical and Electronics Engineers), and a leader in science and technology policy in the government.
Prior to his appointment at NSF, he served at the University of Pennsylvania as the Alfred Fitler Moore Professor of Engineering, Director of the Moore School of Electrical Engineering, and the Dean of the School of Engineering and Applied Science. It was during his tenure at the University of Pennsylvania that the highly acclaimed “Management and Technology Program” was created by combining the strengths of the School of Engineering and the Wharton School of Management for a unique undergraduate degree.
At NSF, Dr. Bordogna continued with his innovative ideas and creative leadership by leading the development of new programs focused on expanding research horizons into connecting the frontier of science and engineering with service to society, producing a world-class engineering and science workforce, and making sure that every student from kindergarten up through the highest level of education has math and science capabilities.
Among the many honors Dr. Bordogna has received are his Fellow Awards in the American Association for the Advancement of Science (AAAS), the American Society for Engineering Education (ASEE), and the Institute of Electrical and Electronics Engineers (IEEE).

OUTSTANDING STUDENT PAPER AWARD

The number of students conducting significant research in the area of Engineering and Technology Management was demonstrated by the 33 nominations received from around the world for the “Outstanding Student Paper” competition. This made the selection process difficult, but after multiple cycles of blind refereeing, the following winner was selected as the PICMET ’03 awardee.

"Educating the Guess: Strategies, Concepts and Tools for the Fuzzy Front End of Product Development"

Antonie J. Jetter, Rheinisch-Westfälische Technische Hochschule Aachen-Germany

Many companies lack efficient management of the early phases of new product development (NPD) - the so-called fuzzy front end (FFE). Rather than on structured methods, decision makers rely on “gut–feel” or “guessing”. In an attempt to “educate the guess,” this paper discusses the activities and challenges of the FFE, as well as strategies to manage them successfully. It then briefly presents traditional and recent approaches to front-end management support. Based on the identified strengths and weaknesses of existing front-end solutions, the framework of a new management support system for the FFE is presented. Conceptually, the system is based on psychological findings about the process of action-regulation in complex decision environments. Methodologically, it uses Fuzzy Cognitive Maps (FCM) for modeling and simulation.

Dipl.-Kff. Antonie Jetter studied business administration at RWTH Aachen, where she graduated in 1998. She has worked with Siemens AG and a start-up laser company and joined the Department of Technology and Innovation Management at the RWTH Aachen in 1998. She is currently working on her Ph.D. thesis concerned with information acquisition and processing in the early NPD phases. Her present research interests also include knowledge management and small and medium enterprises

Advisor: Hans-Horst Schröeder